Looking for the lattest PR novelty, I stumbling upon The Cube from Nissan. That is the new city car, coming out in January 2010, for young people eager for exotic culture. To enhance its design and technology, the Japonese brand has decided to make a hype and underground launch with a dedicated hearty store, hidden in the 10th arrondissement in Par

As you could notice since this last years, brands multiply strategies to expand and/or to maintain their image. All resources are used and supports broaden. But this is sometimes not enought and especially in the fashion world where the competition get harder. Some brands do not hesitate to appeal more creativity in the support or in the place, ins

Let’s go girls (and boys ?), this year is gonna be a good year ! I know media are still talking about economic crisis and its bad impact on our purses. But in fact, it means sales should be on our side: shops have so much stocks! They really need us to help them get rid of it ! That’s why I wanted to show you something funny for your sales. The

This September in New York, we saw a new way to model. During the Fashion Night Out, some shops on 5th Avenue made a big effort to attract and raise the visitor’s interest. Special award to Sephora! Not only proud to present us a new product designed to help to put on any make up easily, they also offered us a vision of… well let’s say dream!

I glanced through a monthly magazine and, what I found was… how to say … speechless. Open your eyes and let see that unusual news: A bullfighter is sponsored by a club-scene energy drink called “Gay Up.” In other words, the perfect alliance between Spanish machismo and the soda’s target. Joselito Ortega is breaking more boundaries than on

Polo Ralph Lauren brands the beginning of the Olympic Games of 2010, by unveiling the official american teams’ clothes for the closing ceremony. The event will occur to Vancouver in Canada. The design is a recall to the traditional colours of the United States : red, white and bleu. This 2010's collection is the spirit's incarnation of the americ

Apparently, luxury brands have had the idea few years ago, but I just discovered it last week : huge disigners like Gucci, Galliano or Versace are investing every year in a charity business phenomenon thats is very appreciated among celebrities. The concept ? Children do very nice and beautiful drawings or paintings. Brands put them on their produc

Every year, some fashion brands associate their names with a humanitarian association. This season, it’s Maje’s turn. The brand decided to ask several artists, singers, actors, to design a unique model of scarf. All benefits from the sales will be donated to the association called: Mécénat Chirurgie Cardiaque (Heart surgery association) that

I know this news might be late for some fashionistas but… I fell in love with these pictures! For all our cooking and sugar addicts, this will certainly look like heaven. But I shall not let you wait for the subject longer. I guess you all know about cupcakes, those cakes with lots of sugar on top of them, with most of the time very bright and gi

Maybe I was a little late in my fashion culture but, when I heard the name Veja for the first time, I imagined a new Spanish energizing soda, or the new Almodovar movie title… Of course I was wrong, this is a lot more original ! Veja is a young French brand of fair and ecological sneakers. Meaning « Look at » in Brazilian, the brand was born in